Daimon Brewery x LUBUDS – Sake Label

Embodying the essence of a Junmai Daijinjyo, renowned for its crisp and bittersweet tasting profile similar to Momordica charantia, “半生瓜,” is a tribute to the unparalleled taste of semi-mature Momordica charantia.


To capture the fresh, rounded and bittersweet tasting notes that define “半生瓜”, the pattern of Momordica charantia is created with hot silver stamping printing treatment, imparts an aura of elegance, timelessness, and subtle allure to the label’s visual identity.


Complementing this, an asymmetrical typographical treatment is masterfully crafted for the logotype, harmonizing seamlessly with the literal essence of “半生瓜”.


Packaging Design